I just heard about this initiative on the radio this morning:
The number to call is +46 771 793 336, but remember, long distance charges apply.
"In troubled times, many countries try and limit communication between people, but we want to do just the opposite," Swedish Tourist Association CEO Magnus Ling said in a statement.
"We are making Sweden the first country in the world with its own phone number and giving our fellow Swedes the opportunity to answer the calls, express themselves and share their views, whatever they might be."
Suggested topics include northern lights, darkness, meatballs and suicide rates.